Web Design - The Web has changed!

Technology has taken a big leap. The Internet has much developed in its journey of two decades. It has changed from a small enterprise to a giant industry. This has been possible because Internet has expanded in its reach. It is now easily available and accessible. This change has also affected the web and its applications. It has completely changed a user’s web experience.

Today is the Web 2.0 era - the new generation of web design.Web Design India Computer programmers and specialists have invented new tools and practices that have changed the look and feel of the web. New technologies have sprung up in the recent years. Some of them are HTML5, CSS3, ASP.NET 4, jQuery, Dojo, etc. These new technologies are fun to learn and employ.

The web has taken a new turn with the arrival of HTML5. It is the new extension to the old and simple HTML 4.01. It has changed the way people looked at web design. HTML5 with CSS3 and other new technologies has replaced Flash and other cumbersome technologies. It is lightweight and easy to learn. It has given up extra attributes and declarations. Now it also supports data manipulation and storage features.

CSS3 is the new edition of the Cascading Style Sheets standard specifications. It is now loaded with animation support. It also sports a new level of element styling and handling features. W3C (World Wide Web Consortium) has added new attributes and has removed the less used ones in CSS.

JavaScript has always been the favorite of web designers. The basics were simple and easy to learn but advanced programming was difficult. A person who opted to learn the complex programming techniques needed a professional help. Probably this is why programmers have developed JavaScript library tools like jQuery, Dojo, MOOTools, Prototype JS, Mochi, etc. These are simple means of JavaScript application in to web sites. Moreover, they are easy to learn and handle. They are portable as well as reliable.

The giant Microsoft is a leader in the software market.SEO Company India It also makes a huge presence in the web industry. Microsoft features ASP.NET, which is a web design technology based on its renowned dot Net Framework. The recent version ASP.NET 4.5 is a powerful framework that can help in making robust web applications. Microsoft claims that it is stronger and more consistent than HTML, DHTML, PHP, etc. However, most of the developers tend to ignore it because it is vast and difficult to learn.

Web designing has turned out to be a promising industry. Websites have become more user-friendly with the employment of web 2.0 applications. Social media hubs like Facebook, Twitter, etc and blogs are playing a major role in the development of this industry. Information and knowledge is now easily available as millions of people share on social media websites.

Web Design - Playing safe with Web-safe Colors

The web-world is made of millions of colors. We all have had the privilege to view some of most beautiful websites on the Internet. They consist of different colors and images. Each color has its own meaning. However, sometimes colors go wrong. The color may render differently on a browser and might change the whole theme. This is due to the abundance of different platforms around the world. A color that shows white on a Windows platform might appear to be yellow on a Macintosh browser.

Older browsers from the previous versions of operating systems could display only 256 colors at a time. This was because of the limitations in their RAM (Random Access Memory).Website Design Company India The video and graphics memory available to these computers was small. Often it happened that browsers did not show the actual color but one similar to it. This is still a concern for web designers when designing websites full of colors. This is where web-safe color palettes come in use.

Web-safe color palette is a set of 216 basic colors that can display exactly same on all computers. These colors are solid, non-dithered and consistent. They are the numeric values in the RGB scale. They range in values from zero - 255 in multiples of 51. 0, 51, 102, 153, 204 and 255 are the numeric values of percentages 0%, 20%, 40%, 60%, 80%, 100% respectively.

Most of the companies incorporate the two common web-safe palettes. They are Microsoft Internet Explorer Palette and the Netscape Web-safe Palette. A mathematical formula defines the colors in these palettes. For example, the value 255,0,0 denotes the color red whereas, 0,0,255 and 255,255,0 represent blue and yellow respectively. 0,0,0 stands for black while a 255,255,255 signifies white. These values provide an ease of usage when converted to hexadecimal numbers. They range from ffffff (White) to 000000 (Black). All other colors lie between these hex values.

The first set of two digits in the hexadecimal code stands for red while the second and the third sets stand for green and blue respectively. Most of the web browsers and other applications supported only the hex values until recently. Now they also support RGB values but are less preferred as compared to the hex values.

The hexadecimal value for red is ff0000. Similarly, 0000ff and ffff00 denote blue and yellow correspondingly.SEO India HTML and CSS specifications have defined names for 147 colors amongst the colors in the web-safe palette. 17 of them are standard colors while 130 others are variants and combinations of those 17 colors. These standard colors are aqua, black, blue, fuchsia, gray, grey, green, lime, maroon, navy, olive, purple, red, silver, teal, white, and yellow.

The colors in the web-safe palette display exactly same in all computer platforms, be it Mac or Windows. A designer using web-safe colors does not worry about how they shall render. Therefore, it is always advisable to use them in your website.

Web Design - Has the Keywords Meta Tag faded?

The keywords tag is a primary Meta tag in HTML. It is a list of important keywords relevant to the subject and purpose of a web page. These keywords are supposed to attract search engine spiders. For a long time, web designers from all over the world considered the keywords Meta tag to be an important part of the SEO (Search Engine Optimization) process. They thought that Google and other search engines like Yahoo, Ask, Msn, Bing, etc ranked websites according to the keywords tag.

Google however, has tried to clear the confusion related to keywords meta tag.Web Design India It has openly stated the web search portal does not base its ranking on these tags. According to Google’s Search Quality Team member - Matt Cutts, Google’s web search completely disregards the keywords tags in web pages. Moreover, it has been doing so for a long time. Presently the keywords tags do not affect the rankings.

The reason for this ignorance towards keywords meta tags is the abuse of this tag. Almost ten years ago, there was no such thing as ‘Off-page optimization’. Off-page optimization refers to gaining a number of backlinks (links pointing to a webpage) for a website. Google used the content and other meta tags like ‘description’, ‘keywords’, etc. to rank pages. When the web designers came to know the importance of these tags, they used irrelevant keywords and phrases in them in order to rank high. The overuse of keywords led to confusion among visitors. Then only did Google decide to overlook the keywords meta tag.

On the other hand, Google also admits that it does not ignore every meta tag. It tracks the description meta tag to collect information about the web page. It uses them as a source of text for the snippets in the search result. According to Google, meta tags often carry the most important part of the information in the page.

Google is not sure whether it will be using the keywords meta tags in future or not. According to the spokesperson, they have not yet decided about it. They find no reason to change their policy of overlooking the keywords tag.

It is very important for a web designer who is concerned about Search Engine Optimization to work on the content of the web page.SEO Service India He must concentrate on including the important keywords in the content rather than the keywords meta tag. However, most designers believe that keywords tags help other online application and blogs to identify the webpage. Thus, a designer should use it as an informative tool rather than a SEO tool.

In this modern era of web design, the keywords meta tag has lost most of its value. Google, the most visited website and the biggest search portal in the world, ignores it. Therefore, most web designers have given up the use of this tag.

Typography – Fonts for your Website

Every website wants to communicate its message through text, images, graphics, etc. Text is equally important in web designing as images, graphics and colors. Text plays the major role in maintaining the quality of the website. A website with easily readability can become popular among Internet users in no time. The content of the website should be good with a suitable font. Fonts are the important factors affecting the readability of a web page. They can make or break the reputation of the website.

Fonts are the most variably used objects in web pages. There are a millions of fonts available for computers.Web Design India Each of them is different from others. They have to be visually influencing for the users. They should possess the quality of easy readability and traceability. Web designing specialists work hard to design web pages with good typography. Therefore, it is very important to choose good fonts for your web pages. Here we look for the factors based on which you can select a good font for your website.

The font you select for your website should be clear enough for visitors to read. Choosing a small font for articles in the web page’s content is not a good idea. It should be a normal size font with high contrast otherwise, it will limit the users’ readability. Hence, a web designer should understand the importance of a user-friendly font. The font you opt for can be fancy but should be readable. A very stylish font may hinder the reading. These types of fonts look tempting but are often difficult to read. Users mostly scan the pages visually before selecting a part to read. A fancy font hampers visual scanning of web pages.

The major problem that lies with using fancy fonts is lack of accessibility. Often web designers fill their web pages with lots of fancy fonts that go well with the theme of the website. What they forget is that most of the Internet users cannot access these fonts. The reason behind this is the variety of computer platforms available in today’s world. Different platforms have different fonts installed in them. The font in your website will not display on computers that do not have it installed in them. Therefore, is advisable to use fonts that are common in all platforms.

A designer should always use fonts according to the target audience.SEO Company India He should use Serif fonts if the website sells products for women. Serif fonts are feminine fonts while bold fonts are masculine in gender. Hence, a website targeting men can have bold and masculine fonts. Websites for kids can have fantasy fonts like Kidstuff.

Every web designer must understand the basics of good typography. Fonts are an important part of typography and add to the usability of the website. Certainly, a usable website attracts visitors and becomes popular in less time.

Things To Avoid In A Website Design

Web design is interesting and is getting popular these days. Many people are looking forward to learn it because of the many career options it provides. Every designer, amateur or professional, wants to create some beautiful websites for himself or his clients. Web design is an art. Design a website is equivalent to making a beautiful piece of art.

For every web designer it is very important to style his websites to provide ease of access to the visitors.Website Design India Convenience to the users is the biggest factor that affects the popularity of a website. Although you sell very good products, you cannot attract online customers until your website is a good one. A website should have excellent visual qualities and easy navigation. It should be easily accessible and have less loading time.

Sometimes designs may go wrong. If the designer has not planned it well, it might bring negative results to him. A wrong design fails to convey its message to the public. A web application that is not working well certainly prevents users from coming back again. A designer does not want this to happen with his website. Here we discuss some of the things to avoid while designing a website.

Avoid background sounds if possible. Most of the people do not like background music in the website. They complain that it disturbs them and they cannot concentrate on the content. Most of the users turn off their speakers in this case. They may also never come back to the website knowing about the noisy background music that plays in loop. It also makes the application bulky. The web pages having background music attached to them take much time to load.

A web designer should design the website in proper scale. With this, we mean that he should neither use extra large nor too small font size text and images. A website with very small size text is not only difficult to read but also to trace. This visual hindrance makes users drift away from the website forever. A designer should lay the content in a sorted manner. He should keep the text and images apart. There should also be some distance between texts of contrasting font sizes.

Every designer should avoid using pop-ups in his website. It disturbs the user’s concentration.SEO India He may also get irritated with the website. An irritated user will never return to the website ever.

Finally, a web designer should try to limit the use of Flash in his website. Using flash uselessly will increase the loading time. Internet users do not have much patience and tend to drift away from slow websites. Keeping all the above stated points in mind a designer can make a good website.

Securing E-commerce

In today’s modern world, online businesses are earning a lot on the Internet. There are more than a million of websites selling their products and services. This number is growing fast each day. E-commerce is a promising trade and can earn you millions of dollars in no time. However, it is also full of frauds like all the other fields of businesses. Hackers are continuously looking for vulnerable websites and attack them whenever they get a chance. Only the knowledge of threats is not enough. An online business owner must know the precautions to take to make his business safe. He should be alert and have the necessary tools to recover if an attack occurs. Here are some methods by which you can secure your trade.

End-user security is very important for every person involved in the transaction. Terminals like desktops, laptops, tablets, mobile phones, etc are vulnerable to viruses, Trojans, worms, etc.Web Design India With the help of these hackers try to steal important data from your computers. Hence, it is very important to install Anti-viruses, anti-malwares, firewalls, etc to protect them from attacks.

Most of the hackers penetrate through the transactions and corrupt the data that the computers are transferring to each other. To prevent this from happening, most of the businesses have switched to Secure Socket Layer. SSL is a secure layer through which data transfer is safe from hackers. SSL layer encrypts the data that is passing. SSL certificates come with one-year subscription and a company should renew it if it expires.

A company should protect the servers that store the important data. It should employ firewalls to safeguard the server from penetrators. If a hacker is able to penetrate through the network to the server, he may alter, delete or corrupt the data. This might bring losses to the business. Firewall software is available in the market for low prices. The business owner can also install firewall hardware. A combination of both is the best and most of the servers with sensitive information go for it.

Passwords are the first step of security. People have been using passwords to protect their important data for a long time.SEO Company India However, hackers have developed lots of application that can break even the trickiest passwords. Their tools are modern and sophisticated and come with high-level password cracking abilities. Thus, a person should carefully choose a password for his data. It is always beneficial to have a combination of letters and numbers. Experts recommend mixing capital and small characters with numbers and symbols to create passwords for maximum security.

A person who wants complete security for his data should always be alert. He should choose the best of the available security options. He should use all of the above mention security tools to protect the important assets of his company. This way only, he can be secure from virus and hacker attacks.

Podcasting for a Better Online Business

This is the modern world where everyone talks about blogs, communities, social media, etc. These are the new players in the Internet marketing industry. Internet savvy people are continuously sharing information on websites like Facebook, Twitter, Google+, etc. They are posting in blogs and communities. Among all these new trends, Podcasting has also made a considerable position. It is the new way to promote your online business.

Podcasting is somewhat familiar to radio broadcasting. Radio has helped many business owners to promote their businesses all over the world for many decades.Web Design India Podcasts carry the power of radio broadcasts. A Podcast is an audio file that contains information related to the business in Mp3 format. People can download a podcast and listen to it on their computers and mobile devices like phones, Mp3 players and iPods. You can also directly stream the podcast and listen to it immediately.

You need special software to create podcasts. These types of software are easily available on the Internet. You can download one for yourself. Podcast software has the ability to capture your voice and convert it to MP3 files.

Businesses can benefit from Podcasting. It is just like an online content available to every user who visits your website. People have always given importance to valuable content. Your Podcasts can increase the power of your online business if they are good enough. There are many ways to promote your business through podcasts.

You can place a direct stream podcasts on the home page of your website. Visitors can get to it easily and listen to it. They can download the Podcasts if they do not want to read the whole page. It is a very good way to share your products and service related information with others. You will have to encourage them to listen to those Podcasts. This is a fast and effective method of online marketing.

You should distribute your Podcasts free to every person coming to your website. This is a good way of engaging customers into the business. This will help you create a big list of subscribers. However, you should give the premium information regarding your business in form of paid Podcasts. You can also sell information in forms of eBooks.

Podcasting can also add to your reputation if you distribute your Podcasts in series.SEO Service India You can consider yourself as a marketing Guru. You can produce a series of Podcasts based on the subjects to which your business relates. These Podcasts should provide marketing information to the subscribers. Again, give your premium products only to those who are willing to pay.

Podcasting is an effective tool to popularize your business and spread information related to it. Anyone can learn how to Podcast in no time. All you need is good software and few marketing strategies. With this, you can make a strong presence in online business.

Heading Tags in HTML

Web design is an art. It is easy and fun to learn. Everyone can easily master the basics enough to create his first HTML web page. HTML is the basic language used to write web page files. The Heading tags are among the most important tags in the body of the HTML page. Let us find out more about them

Headings tags are one of the primary tags in HTML. They define the important headings in the web page.Website Design Compsny India They range from H1 to H6. H1 is the most important while H6 is the least important. They usually find their applications on the top of the page or the related articles. They outline the structure of the web page. They are also useful in Search Engine Optimization. A designer must understand the importance of these tags and place them accordingly in his website.

The H1 tags provide the main heading of the web page. They generate text of the biggest font size. You should only use them on the top of the page to denote the name and the subject to which the page is related. They are also important for Search Engine Optimization of the web page. Google and other search engines like Yahoo, Ask, Msn, Bing, etc look for H1 tags in search of relative information.

H2 tags usually define the sub headings of the web page. They generate text of font size a bit smaller than the H1 tags. Use them on the top of the articles to define their subject. Some designers also consider H2 tags important for Search Engine Optimization. According to them, Google and other search engines look for H2 tags in search of secondary information. Thus, you should not consider them useless but use them accordingly.

You should use other heading tags like the H3, H4, H5 and H6 to give headings to different pieces of content throughout the web page.Web Designing Delhi You can style them as per the theme of the page using CSS (Cascading Style Sheets) definitions. Maintaining the theme of the page is very important to provide the user with visual consistency. You should keep the headings apart from other content. This will help a user to decide which parts to read while he is scanning the page.

Headings in a web page are important. However, most of the new designers use them to make text big and bold. This is a wrong practice. Headings define the topic and the subject of the page. Search engines use them to index the content of web pages. They relate to the pages with the help of these headings. A properly managed set of headings in a web page can help in gaining good position in the search engine results ranking. Thus, a designer should never place the headings elsewhere but on the top of the articles.

Google+ - Steps to Set Up your G+ Page

Google+ is the new name in the social media ring. It is an extension to the Internet giant Google. It consists of sharing features similar to Facebook, Twitter and other social media websites. Google has designed this application in order to outrank the popularity of its rivals. It is getting more popular each day.

An important feature of Google+ is the ability to share posts, photos, videos, links, etc on your stream.Website Design India The stream is a like a wall where the posts are shared. Circles are virtual groups of friends on Google+. You can customize these circles and add friends to them accordingly.

You can use Google+ for socializing your business more than just posting and sharing. For this, you need a Google+ page similar to a Facebook fan-page. Following are the steps to set up your Google+ business page.

The first requirement to set up a Google+ page is a Google+ profile. A Google+ page looks similar to a profile in looks and functionality. The G+ profiles are totally for personal use, whereas G+ pages denote businesses and organizations. Therefore, first you need to set up your profile.

Once you have done with your profile, you can move to a G+ page. There is a link called ‘Create a Google+ Page’ at the bottom-right of your profile. Click the link and in the following page, select the category to which your business relates. You can choose from the following categories ‘Local Business or Place’, ‘Product or Brand’, ‘Company, Institution or Organisation’, ‘Arts, Entertainment or Sports’ and ‘Others’. Fill in the small form that comes up after selecting any of the categories. Write in the page name, website URL, etc and click the ‘Create’ button.

Next, you need to upload your G+ page picture. Google places profile pictures on the left-hand side the page. The most important thing to remember is that the profile picture for your G+ page should be the logo of your business. This is very important if you want to make your business identifiable. The main profile picture can be a maximum of 200px X 200px in dimension. G+ asks you to resize your picture to 48px X 48px for use around the website. It also provides a cropping and resizing tool for the same. Utilize the top five banner picture spots on the top of the page to demonstrate other pictures of your company or products.

The benefit of a Google+ page is that is sports a button on the top-right for users to add it to their circles.SEO Company India Once a user adds a G+ page to his circles, every update of the page shows in his stream. It also offers to share a page so that people in your circle can view it.

Google+ is a new application to publicize your business and its services. It can be of a great benefit if used properly. The tools provided are awesome and handy. Now, you have a better option than the overcrowded Facebook and Twitter.

Generate Leads Through Emails

Businesses want to make their products and services popular among people. They are trying different methods of advertisement. Print and TV media have always been their favorite. Internet has also become a big player in this field. The reason behind this is the huge number of online users. Millions of people visit websites on the Internet each day in search of information. They also use the electronic messaging service – email to contact their near and dear ones. Emails can also prove a good medium of advertisement.

A business can employ emails to promote its products and services.Website Design India Emails with information related to the business send to potential customers are good means of promotion. This will make them aware of the business’ current stock. You can use emails to inform them about new products and updates. This can prove as an effective method of advertisement if you consider the following.

The first and foremost thing to keep in mind is to prepare a list of potential customers. They must be able to respond positively to your campaigns. A list of few quality customers is better than one with hundreds of worthless customers. It is of no use to send emails to people who do not respond to them. Emailing them is a waste of time. Users like these delete emails without reading them. They will never visit your website. Thus, you should maintain a list of customers who regularly visit your website and share your updates with them.

It is very important to recognize your audience. You should target to customers who are interested in products and services similar to yours. It is useless to email to thousands of people who do not relate your business.

You should try to make your email engaging so that he reads the whole of it. Most users tend to quickly scan mails and delete them forever. This should not be the case with your email. It should be short and descriptive. Give your clients free tips, advices, tools, utilities, software, etc to make a friendly relationship with them. People always love what is free. Try to make the customers anticipate your next emails. Next time when you offer a good deal to them, they will certainly try to contact you.

Negotiating a good deal is important. You should talk to your customers offering them your services. You cannot expect a sale until you ask for it.SEO Service India Never hesitate to ask them if they would like to buy your product. You must remember that you are promoting your trade. You email should be selling rather than just informing.

Potential customers can in fact help grow you business. All you need is knowledge of few marketing strategies. Keeping your emails short, descriptive and appealing will surely bring a lead for your company.

Finding the Best Web Design Company

Websites are important for every business that wants to make its presence on the Internet. A website is the place where you can display your products and services to the public. Users can view and analyze your products and choose them accordingly. However, there are millions of websites each specializing in different categories. Your website should be professional enough to make people notice it. A professional website stands out among thousands of other websites of the same category.

You certainly need a good website to sell your services if you are a business owner.Website Design India You can surely design one yourself but the better option is to choose a website designing company. A web design company does not only make professional websites but also maintains them for you. This way you can concentrate on your business. Here we look out for some of the factors based on which you can select the best from thousands of web designing companies.

A website must have a good user-interface. It should be easily reachable and navigable. The overall design must be clear and logical. A good design helps users to identify your website from others. Professional web designers in companies have efficient design skills to make your website unique and appealing. They can design the web pages the way you want. They suggest you what would be the best for your business. Content of the website is also important. Web designing companies help in developing the content of the website. They also cater to the Search Engine Optimization needs of clients’ websites. Moreover, they also assist in choosing a good website hosting plan. You must look for companies that design good websites and provide the above stated benefits.

Choosing a web design company is easier than it seems.SEO Company India You might have to do a bit of research before selecting a website company for you business. You can search the web for the best web designing company. You must consider the plans they provide and the prices of these plans. You must hire a company according to the budget of your business. Many website service providers offer cheap designing and hosting plans. You can opt for them if your budget is limited.

The overall reputation of the web design company is very important. You can view websites made by the firm for other businesses. Generally, you will find the list of businesses profited from the company in its website’s client page. You can also ask other customers about the services of the company. This way you can know about the quality of service it provides. A company that has made good websites for others will surely deliver you with the same. Choosing a good web design company needs patience. You will surely find the best one for you if you look for it carefully.

Effective Typography in Web Design

Art and literature complement each other since the past. Pictures and graphics contain texts that enhance their quality. A beautifully written text with a picture helps to convey its message easily. Movie posters are perfect examples of what role a text plays in expressing the significance of an illustration. Typography is the science of expression through beautiful design of words. It is the proper management of texts in a page. Artist and designers make use of their typographic skills since decades. Advertisements, banners, poster, etc. employ typography to attract the public. Typography is an art that can make a good appeal if employed correctly.

Web designing is a perfect canvas to display your typographic abilities.Website Design Company India A good typography does not only attract users but makes your website more meaningful. Text is often more preferred than images and graphics because it is the part that is read and marked. Let us find out the important aspects of a fine typography.

Fonts are the body of typography. A good typography depends on the choice of fonts. There are two basic types of fonts – Serif and Sans Serif. Serif fonts have small feet at their base. Sans serif fonts are straight and have clean cut offs. Times New Roman, Cambria, etc are examples of Serif fonts while Arial, Calibri, Candara, etc are Sans-serif fonts. Mixing these two types of fonts together in a piece of text often results in difficulty in reading. Thus, it is advisable to place them away from each other.

Maintaining hierarchy in the content of the website is necessary. Headings and the articles must have some space between them. In addition, they must have different styles so that a user can identify what to read when he is just quickly scanning the page. This becomes possible when the headings and the articles are of different font sizes and colors. Usually, the headings are bigger and bolder in a good web design. Small sized text need to be contrasting to the background to allow easy readability.

Many designers choose stylish and unique fonts for their design.SEO Service India It is not a good habit because most of the users might not have these fonts installed in their computers. As a result, the computers use default fonts that usually reduce the effect of the typography. Intelligent designers supply a common font as a second option in such cases. These fonts are secondary fonts that load automatically when the original font fails. It is usually a good practice to include secondary fonts in your website.

Web designers consider typography as an art. They transform simple text into beautiful words with the help of Cascading Style Sheets. It is very important to keep the design consistent in all pages. This enables users to view and read the content of the website easily. Users usually tend to bookmark web pages with good content and readability. Therefore, it is necessary to apply a good set of typography in to the website.

Before choosing a Web Hosting Plan

You need a good website when setting out for an online business. You can design one yourself or you can take the services of a website design company. A professional website for your business is necessary to make a good reputation among customers. It must possess original and unique content. Good content stands out among other websites making it more recognizable. You also need a good domain name for the website. You also need to rent some space on the Internet to keep your web pages and related files.

Web Hosting is the process of web pages on a live server so that it is easily accessible.Website Design Company India People can view those pages with the help of a browser. A company that provides spaces on the Internet is a host provider. A good hosting plan can ensure better accessibility of your website. Thus, it is important to know the basics of web hosting before you display your website online.

Pricing is an important factor among the important aspects of a hosting plan. You should choose a plan according to budget of your business. There are many different plans available in the market. There are expensive, cheap as well as free plans. Free plans are too limited in nature. They offer minimal space and limited use of bandwidth. Use of heavy images, videos and Flash is also restricted. In fact, free hosting plans are best suitable for blogs and static websites that do not allow interactivity with users.

Cheap hosting plans are good but offer space for smaller websites. They too are limited in bandwidth allowing small amount of data transfer. However, you can opt for a cheap hosting plan if your website relates to a small business or service. These types of websites are usually target to limited audience and have a small number of visitors.

Premium plans are the expensive hosting plans. If money is not your problem, you should definitely go for a premium plan. The biggest advantage of using premium plans is that usually they are unlimited in space and bandwidth. They are highly customizable and allow installation of third-party applications. They also offer SQL and Oracle based databases. These types of plans are usually suitable for big enterprise websites that target to a larger audience. They are robust enough to handle millions of users at a time.

Whatever be the plan, it is very important to notice the customer service it provides.SEO Company India Servers often enter a deadlock state making the website out of reach. If your host offers expert customer services accessible easily, they can be a good choice. The overall reputation of the host is very important. You can look for other customers using its service and ask them for their experiences. It is better to choose one from the leading hosting providers in the market.

A good host that provides 100% uptime shall add to the overall quality of your business website. It is always advisable to do a bit of market research before entering this online arena.

Web Marketing - Traffic your way!

The traffic that is much talked of these days is not what we find on the roads, but web traffic. Traffic towards your website is very important to determine the growth and income of your business. Money making is essential for every business, and online businesses may get good returns without much investment. It is not as easy as it seems. It is far more difficult to popularize your services and products online than door to door selling. This article is not meant to discourage any one but to make him realize the truth about online businesses.Planning and preparation, however, can make you earn in the Internet marketplace. Here, we look at some of the requirements and tactics needed to make money online by generating huge traffic to your website.

First of all, you need a good website with a unique content.Website Design Company India What can your website do without proper content? The answer is, absolutely nothing.Good content shall not only attract new visitors but it shall also make them revisit. To make visitors come again and again to your website you have to update your content regularly. Updated content establishes a positive confidence in the visitors to your web pages.

Sharing links with credible websites is important to gain traffic for your website. If you have a good number of backlinks from other websites, search engines are surely going to rank you high.You can take part in blogs and communities and post articles related to your website and its services. You can give an option of newsletter subscription to your visitors so that they get mails whenever your services or products are upgraded.Interested customers will surely come to your website to look for information regarding the update.

The Internet supermarket offers a huge number of analytical tools to find out the profit and loss of your website. These tools analyze traffic and the effectiveness of your website. You can really benefit from these applications. You can evaluate your business with the help of these tools.

As already discussed, you need a good website with proper content.Web Designing Delhi Certainly, it is not easy for an amateur. You need to hire professional web designers and SEO specialists to handle this task. This may take a bit of investment but can bring satisfying results in future.

Every business needs time to settle down. So is the case with online businesses. You really need a lot of patience and planning to make your web business generate traffic. Hard work and endurance should not be given up soon, but should be thought as a long term investment. You’ll soon find out that you have a lot of traffic in your way!

Websites That Earn

Internet has proved to be a big supermarket where business owners are selling their products online. They are providing services for the benefit of the Internet users. Everyday hundreds of websites step into this business arena with the intention to earn. If you own a good website, you will gain traffic towards it. Huge traffic can generate a good income for you. If you are looking forward to start an online business, you must select a good and profitable category of website. You can select from the following types of websites.

Informative website

This is the most common category of website. Users shall come to your website in search of information regarding different subjects.Website Design Company India You can really benefit from the knowledge sharing process. All you need is to keep your content updated and relevant. Users, as well as search engines prefer websites with updated and fresh content.

Free Membership website

A membership website provides information, tools, applications, solutions, etc to registered members. This is great method to keep the users coming back to the website frequently. You can put up downloadable content like videos, images, software, tools and applications for users registered in your website. There is a lot of demand of free videos, images and tools. Keep in mind that all the products you make available for downloads are not copied or stolen.

Product reviews and rating website

You can select products of different types and nature and review them. You can also provide ratings as according to pros and cons of the products. You have to list out the features of the products. People who would be looking for information regarding the product shall come to your website to read about products of their interest. Note that the opinions about the items reviewed should be impartial. You can also add a commenting tool at the bottom of each review. People who like the review may post comments on it.

Shopping website

An online shopping website is also a moneymaking business. You can take orders of products and deliver them to the customer via post.Web Design India A person opting for this kind of business has to be timely and committed. Deliver the products on or before the proposed time. This will help you in making a good reputation among people. This category of website can be combined with the above said, products reviews and rating website. A customer who is able to get reviews and ratings of a product before buying shall be more satisfied with the service.

Starting an online business needs a good planning and visualization. Far-sightedness shall help you in setting your goals. You can select a combination of two or more categories to create your website. People have always wanted more. If your website succeeds in giving them what they look for, you will surely earn a good amount of money.

Web Design - What Makes a Website Perfect?

This is a competitive world.Business owners face a tough competition because of the huge number of entrepreneurs in the market. To get ahead, companies are stepping into the arena of online business. Industries of different types are getting their own websites built to make a presence in the Internet world.For a business owner it has become necessary to have a website for his company.

In this technological era, many people are skilled in making good websites.Website Design Company India However, just a good website is not sufficient. It has to be powerful enough to provide better quality of services to the users. Here we list the most important features that make a website perfect.

The content

The content is the most important aspect of a website. The factor that differentiates one website from the other is unique and original content. It should be attractive and engaging for a visitor.Such a website does not fail to attract users. Even search engines prefer websites with proper content. Updating the content regularly is necessary as well. Users are always interested in knowing more& more. If you update your web pages regularly, users tend to revisit the website repeatedly. This way you can generate a good amount of traffic for website.

The look and feel

The overall look and feel of the website matters a lot. A good design appeals to the visitors. The navigation and ease of accessibility of a website is also important. Get the website designed with proper navigation controls. Users have always liked highly navigable websites. You can provide sitemap of your pages for users to locate them. If the interface of the website is user-friendly, people will surely want to come to page frequently.An effective design is one that is able to make a considerable liking in the hearts of the users.

Optimization

A good website is the one placed higher on the search engines results page.Website Design Company Delhi To make that possible, you should optimize your website. An optimized website is able to get the attention of search engines like Google, Yahoo, Bing, etc.Such a website gets popular over time and earns a good amount of money.To achieve a good ranking in Google and the likewise, you have to work or on-site and off-site optimizations. On-site optimization is the set of methodsto tune the web pages according to the set of keywords that relate to its subject. Off-site optimization is the process of getting backlinks through exchange and other means.

Therefore, the qualities of a perfect website are good content, beautiful and accessible interface with greater accessibility and high level of optimization. If your business website possesses these properties, it will surely succeed bringing you considerable profit.

SEO - 10 Tips for Link Building

One of the most important factors that drive a website’s popularity is the number of backlinks it has.Backlinks are links on other websites that point to a particular website. Higher the number of websites that point to a particular website,greater the attention it gets. Google and other search engines like Yahoo, MSN, Bing, Ask, etc make use of predefined algorithms to find out the number of backlinks a website possesses. They tend to rank the websites on that basis. Thus, if a website wants to get a high rank on the search engines results page, it should have a considerable number of backlinks.

Websites gain backlinks by exchanging links with other websites. However, this is not the only way to get them.The following are some tips to help you get a good number of backlinks.

1. Identify the audience of your website.SEO Service India It is necessary for every website to be relevant to the audience’s demands. Its design must be according to their likes and interests.

2. The content must be unique and original. Maintaining clarity in the content of the website is important. You must update the content regularly. You can also hire a copyrighter for this job.

3. The website should be easily accessible and navigable. Provide a sitemap for your visitors to locate the web pages. Search engines also find it easy to trace websites with a sitemap.

4. A good website with the above two qualities attracts visitors. Webmasters easily exchange links with good websites. Moreover, search engines also give them a higher priority.

5.If you cannot design a good website yourself, you can always take the services of a website design company. A professionally built website is the best that you can have.

6. Make blogs and communities a regular habit. Use social networking websites like Facebook and Twitter to promote your website.

7. In every status update or tweet in Facebook and Twitter respectively, you can add links to your website so that users can visit it. Always request a share or retweet in your social networking posts.

8. Post articles related to the subject of your website in article directories and blogs. Do not forget to add a link to your website.

9.You can send emails to your friends informing them about your website.Web Designing Delhi Ask them to forward those emails to their friends.

10. Include a newsletter subscription link in your website for the people interested in your website and its service.

These are some tips that can get you enough backlinks for your website. The most important things to remember are to keep your content unique and updated, and take part in social submissions. If you follow it properly, your website will surely get a good number of backlinks and eventually a good search engine ranking.

Need Of A Professional Website Design

In this world of strong competitions, every business needs to have its own website. It helps a business to reach customers globally. Even if a business is small and local, it can have a website to provide information and take orders online. So having a website for a business has become a necessity.

Your business website has to be professionally done for customers to identify your business better than others.Website Design Company India A professional web design is appealing and attractive.Whether you design a website yourself or hire a professional web designer, you need to keep in mind some of the points we are going to discuss here.

Identify your target audience

Identifying your target audience is very important. Focus your business website towards them by customizing it according to their interests.A good and professional website is the one that provides its users with what they need.For example, if you want to attract the youth, you can add widgets in your website. You can use bright colors with a modern interface. If you sell products for women, you may color the website pink with hints of soft colors. You can include offers and discounts that seem alluring to women.

Coding it!

Writing programming codes for your website is the most time-taking part. Professional website designers use software and applications to program.The benefit of this is that most of them are semi-automatic in nature with the ability to reduce the time factor. Optimizing the code is necessary if you want to significantly decrease the loading time of the website.

Adding the colors

You must use suitable colors and images for your website to make it stand out from the competitors.Use web safe color palettes to choose colors for your website. It is best to base your website design on a theme. This help to maintain a balance and control over the design.Optimizing images is also very important and there are different software are available for this.

Friendly to the user

User-friendliness of a website always counts as users tend to remember websites with a user-friendly interface and good accessibility. A website is considered to be accessible when navigation is easy and users easily find the information they look for. Such website also gain the benefit of higher rankings as Google‘sspiders are able to trace information easily.

Register your domain

A registered domain name can help you get a good name in the business attaining higher Google ranking.SEO Company India Yes, a website with its own registered domain is preferred over a website with free domain name and hosting.

Thus, before setting out to create a website for your business you must plan how are you going to make it? You may create it yourself or if you want a better impact, you can always take the services of a web design company.

Learn Blogging From Others!

Since people have come to know that the habit of blogging can be earning as well, theyhave started spending a lot of time on the internet. They are writing on different topics and subjects and eventually a lot of blogging websites have grown in business.Portals like Blogger, Blogpulse, Icerocket, Technorati, etc have a large number of users who posts blogs every now and then with the intention of earning good money.The fact is that only some of the great bloggers earn a considerable amount through blogs. If you too are thinking of blogging in the near future, here’s what you can do to become a good blogger.

Blogging is fun but should be done seriously.Contradicting buttrue.Website Design Company India Blogging can be fun in ways that it helps us express our ideas and opinions. It also opens doors towards learning because there is lot of serious blogging on different topics.You too have to be serious about blogging, and the first sign to show that you are in earnest is the willingness to learn.

You have to do a bit of research before setting out to blog.It is very important to connect to your subject when blogging.You work is to find out best bloggers around and start following them. For this you have to search them in engines likes Google, Yahoo, Ask, Bing, etc. Key in some keywords related to your choice of topic and you will be handed a list of numerous blogs and articles related to the topic. Read those articles or blog posts that seem interesting to you. Also read the other works of the authors of those blogs. You will be able to create an ideology of the authors very soon.

Every popular blog you read must be bookmarked for future reference. You should notice the writing styles and methods very closely. Observe the grammar of the blogs, the mistakes and the errors. This may take time and patience but can be rewarding in the future.Web Designing Delhi

Make it a regular habit to read popular blogs and posts for at least an hour every day. This way you will be able to develop aneagerness to learn. This is very good for you and will help you develop better blogging skills. Remember no one is born with special skills.You have to work hard and patiently to become a blogging expert. Readiness and enthusiasm to learn from others will make your way clear towards online earning.

Free versus Registered Websites

The web market is big. There are millions of live websites on the Internet. The competition is tough and the demand for good websites is growing by the day.Business and website owners spend thousands of dollars to get websites built. They demand professional websites from the website design companies.It’s a fact that many websites are providing people with free subscription and templates. Regardless of knowing this, website owners choose to go for custom-built websites.Although, the portals that provide free websites have tools to customize them, people avoid choosing them.

For business purposes, a website has to be professional and simple.A free website is very limited and untidy.Website Design Company India However, if you choose to go for a free website, you have to consider its pros and cons before choosing it.

Most of the free websites and software are a trial version. A free website might seem fine initially, but later it can be problematic.It might stop functioningafter a certain time and ask you to purchase it to continue further. This can be disappointing if you have managed to get a good amount of traffic on it. Your visitors will certainly go away and you may have to work again from the very beginning.

Free websites are limited in nature. You can add only a few pages.The bandwidth and storage provided by them are also limited. The content you can put up is just a few megabytes. You cannot add videos or large images.Search engines like Google and Yahoo prefer registered websites rather than free ones. This is one of the biggest disadvantages of free sites.

The free website you have chosen might be static in character. This is alsoa big disadvantage of free websites.Static websites disallow interactivity with users. You might not be able to connect to your visitors.Moreover, the user-interfaces provided by themare quite basic in nature.Users might just not like the look and feel of the website.

Free website providers put many unwanted advertisements on your pages. They make the website look disordered and confusing. A confused user will never come back to the same website again. Tidiness is the mark of a professional website, which might lack in your free membership site.Website Design India

To make your business website look beautiful and elegant; you should hire a web designer. Taking the services of a website design company is safe and reliable. A professional website is one that has good design, navigation and accessibility features.It should convey the message and intentions of the business. Websites like this often rank higher on search engines.Therefore, it is always advisable for a business owner to avoid free websites and invest some money in professional websites.

Affiliate Marketing – Ways To Earn Online

There are a large number of Internet users looking for different ways to earn money online.The options that most of them get are survey-form filling and ad clicking. These services are not muchprofitable andmost of such people end up with a frustrated frame of mind. Affiliate marketing on the other hand, is a much profitable business with little or no investment.

It is a way of marketing where people called affiliates, promote and sell products for companies.Website Design Company India In return for every sale or lead the company gives a certain amount of commission to the affiliates.People with proper marketing strategies earn good cash through affiliate marketing.It can also be a good way of earning for you if you keep the following in mind.

Before stepping in the ring, you might need to do a good research. Look up for companies that provide affiliate-marketing opportunities to people. Some companies ask for some fee before appointing you as an affiliate. However, there are lot other organizations that do it free.If you can invest a little, you can choose the paid services otherwise there is always a free option. You must also do a little research on how other affiliates do their part of marketing.

Promoting a product requires a website, either free or registered.However, it isrecommendable to have a website of your own rather than a free membership site.Companies always take interest in people having their own websites.You can use your own website to market products of other companies too.

Marketing skills are required to sell products to people. You have put up advertisements and banners on your website pages.Add some style to your advertisements making them appealing and attractive.A good-looking and smart advertisement catches the eyes of the customers. Interested customers will surely look for more information if your promotion is attractive.

To run a website successfully you certainly need a good amount of web traffic. Generating traffic is not very easy. You have to take part in blogs and communities regularly and keep on promoting your website. You can also post about your website in social networking sites like Facebook and Twitter. If you promote your website well, advertising the products will become easier. You do not need to spend extra labor on it.

The most important thing to remember is that the products you choose to promote should relate to the subject of your website.Web Designing Delhi For example, if you own a website talking about perfumes, you can endorse perfumes and deodorants on it.Relevance is a necessary element of good advertising strategy.

Keeping in mind theabovediscussed points, you can successfully run an affiliate marketing business on your website. All you need is a good planning and preparation.

Business Promotion on Facebook

The most common problem small businesses face is financial crisis. In such a case expensive means of media for advertising cannot be even thought of.Everybody knows that advertising on Internet is very expensive and certainly small and medium enterprises are not the ones who can afford such advertising.For them social networking websites can be a lot of help. Websites like Facebook, Twitter, Linked In, etc. have a large number of users, therefore that they can be considered as perfect platforms for social advertising.

Facebook is the busiest social networking website with more than 700 million users all around the world.Website Design Company India With such a large number of users, from every corner of the world, Facebook is like an open market where you can sell your products to those who value themand provide information to those who are interested in them. People who are totally uninterested and unawareof your product can also get to know about it.Users have to click the ‘Like’ button or link to connect to your business fan-page.

Advertising is easy on Facebook.It is cheaper than other online advertising mediums; fully customizable and flexible. You can opt for paid advertising or you can create a free fanpage for the public.Fanpages work similarly like user profiles; you have to give in the details of your business, its photos, and links to your company website pages.You can add photos of your products, company, events, etc. for the people to view and links to your website page can be added too. You can post the latest updates related to your products on the fanpage. This way your fans and followers might to get to know the current activities of your business.

Paid advertising is also good, costs less and can be customized according to the requirements of the public the advertising campaign is targeted to.You can adjust your campaign according to the demographics of the targeted market by selecting their age groups, location, likes and interests, etc.This advertising will reach directly to such people in their profiles. You can also adjust the budget and the duration for which your advertisement shall show up.

Easy and simple, Facebook advertising is the best if you cannot spend too much on advertising.Just login with your email id and password and you will find the advertising area on the right hand side of your profile page.There will also be a link named ‘Create an Ad’, click on that link and you will find the advertisement creation wizard. Customize your advertisement according to the demographics of the targeted market and other options. If you do not find the ‘Create an Ad’ link, you can select the ‘Advertising’ link at the bottom of the Facebook page.Web Design India

Make your advertisement interesting so that it catches attention and impresses your public, otherwise the paid advertising might also become a waste of money in financially critical conditions.Correct advertising strategies and pre-planning might get you a good name in the public whether your use the free fanpage or the paid advertising option.

Content is King

‘Content is King’ is an overly used expression since the inception of the modern Internet era.People as well as search engines like Google, Yahoo, Bing, etc have always preferred websites with unique and fresh content.Website developers spend a lot of time and labor in order to develop original content for websites. Business owners and companies make a lot of investment to get unique and distinctivecontent for their business websites.

If you too are a business owner or are looking forward towards developing a website, you must be worried how to develop good content.Website Design Company India Here few points are laid down that can help you to develop suitable content for your website.

To develop and idea of the content you can look for others posts and websites for the type of writing and literature they use. Never copy content or else you might end up getting your website banned for infringement of copyright laws.Use them just to build the idea of your content. When you have totally grasped the ideology of the previous works and content, you can restructure it according to the requirement of your website.Finally you can beautify the content with additional information from your side.

Keep your content updated and fresh. It will make customers revisit your website again and again. This way you can make customers believe in your business prospects. Updated content is not only liked by people but also by search engines. They keep on looking for websites with updated content. A website with old and outdated content is sure to be pushed towards the end of the search lists in Google and other search engines.

To update your website regularly, you need toupdate yourself. To know about the recent updates regarding the industry your business, you can subscribe to newsletters of other website owners of the same niche as yours.This way you will be able to receive the latest information regarding businesses similar to yours. You can therefore generate content for your website based on this information.

You can find out keywords related to your business and use them in search engines to look forrelated article and posts. You’ll find hundreds of such posts which you can read them to build content for your website. Make sure you do not copy content as it is illegal.SEO Service Delhi

So if you want your website to have great and unique content, you have to think out of the box. You’ll have to set your writing skills high enough to write proper and effective content to attract users and search engines. Reading other blogs and posts to generate content is recommended just to take inspiration. This way you can bring everyone’s attention towards your website.

Domain Name For Your Business

Whenever you want to start your own business online, you need to create a good website. You can obviously hire a website design company but what about the domain name. A domain name is the name of the website, the address or the URL that a user types in to go to your website. Understanding the significance and thepotential of a good domain name is very important.The domain name market is big with lots of companies selling dotcoms for your business. Whenever looking to buy a domain name, you should be very clear with what you want.Let us find out what makes a domain name good.

The most important thing to remember while choosing a domain name is to keep it short.Website Design Company India A short domain name means a 7-10 characters name. An average domain name size is 11 characters long whereas longer names have up to 20 characters in it. Short names are easily remembered and typed than the longer ones. And you surely want to provide your online visitors with ease of access.Longer names are often misspelled and are confusing.

The domain name you select for your business should be able to describe your business. If people get to know about your business through your domain, it would the best thing they can have. For you it will help in getting higher search engine rankings.

Always have the correct spelling for your domain name. Do not use tricky ones to add style to your business.For example, if your company's name is Three Monkeys, please don't use 3monkeys.com to make it short rather use threemonkeys.com that is much related to your company.

When you set out to buy a domain name, you’ll find that your selected name has already been taken or there are lots of others similar to it. It is advisable to have some more domain names as options in case you do not get the most preferred one. If dot coms are not available, try looking for dot nets and dot orgs.Keeping extra choices is always good in case of domain names.

Top level domain (TLD) names are the most wanted extensions. The three TLDs are .com, .net and .org. The .com (Commercial) domain is for commercial websites, .net (Network) is used for technological websites whereas .org (Organisation) is used for non profiting organizations and NGOs. Other important domains are .info (Information), .biz (Business), .tv (Television), .edu (Education), etc. Country specific domain names, such as .co.in or .in are used to denote country specific businesses. .in and .co.in are country codes for India specific domains.SEO Company Delhi

Whether using .com or a .net domain name, make sure that it relates to your business.Choosing good names shall help you in ranking high on the search engines. They add to the personality of your business making it much more reachable and easy to find.

HTML5 – Future of The Web

Web Designers around the world have been using Flash and other cumbersome technologies to build websites and applications.There was a time when these technologies were in a boom and designers had no option but to choose them. Times have changed a lot and new methods of website development have come up. Among them, HTML5 is considered to be the strongest competitor.

HTML5 came up recently and has made a considerable liking among developers and designers. It has become a new fashion because of its trendsetting features and attributes.Let us find out why HTML5 overcame Flash and ranks among the top technologies of web design, today.

Light as a feather!

Flash is a bulky and problematic technology. If it went wrong, it would drive the developer and the users crazy.Website Design Company India HTML5 is feather-weight. It is easier like its predecessor HTML 4.01. Anyone can learn to program HTML5 pages easily in a small time.Flash, on the other side, takes time to be understood and its Actionscript is also difficult to learn.

Easy optimization

Every website needs to be optimized for search engines. A website’s online earning depends on the ranking it attains in the search engines result pages. Search engines cannot read and trace the text content in the Flash files. Flash is like a video, whose text can be read but not touched or traced. Google and the likewise, find it problematic, reading the text embedded into the Flash files. HTML5, on the other hand, is easily traced and understood by search engines.

No Plug-ins required

To view Flash on your computer or device, you need to install certain plug-ins from the Adobe Corporation.Without them, you cannot even have a glimpse of Flash,disheartening but true!HTML5 is easily accessible on all modern and updated browsers. It doesn’t require any extra plug-in or application. Getting updated browsers is absolutely free and easy. There are certain devices that do not support products from the much loved Adobe. Devices from Apple, like the iPhone and iPad do not support Flash.

HTML5 is a modern technology developed from its parent version HTML4. It is a compact and light-weight technology with universal standards. The fact that it emerged from the earlier version of HTML is the feature that makes it acceptable and user-friendly. It has been minimized so much that it has given up all of HTML’s extra attributes.

HTML5 together with CSS3 can create wonders in the world of web. Website Design Company Delhi Not to mention, CSS3 is the latest enhancement of the cascading style sheets technology from its earlier version CSS 2.1.Most of the latest browsers now come with HTML5 and CSS3 support features.

Designers from around the world are accepting and switching to the new technologies of HTML and CSS to create magnificent websites and applications. If you too want to upgrade your web development technologies, you should too switch to HTML5.

Measuring the Investment and the Returns Of Social Media

Social media campaigning has proved to be a profitable business to lots of investors. There is also a fact that thousands of pages and websites find loss in this business. People are addictively logged on to social sites like Facebook, Twitter, Linked In, etc. Other means are blogs, communities, podcasts, videos, etc. But is social media really worth investing? Let us have a look on some of the important aspects of this new craze.

Analyze your goal

Setting the target of your social media investment is very important. You must plan how much you are going to spend, on what terms and for how long. All this should be clearly confirmed with the management and the staff.

Analyzing your goals is very important to handle the unexpected results of social media. Clearly defining your target makes your investment much focused, clear and identifiable to you, your company and the clients.

Plan the quantitative and the qualitative factors affecting your business.Website Design Company India Quantitative factors are the materialistic profits gained while quantitative factors are relations with the customers and the total quality of your business.

Monitoring your success and failures

Monitoring and reporting are the important tools of any business management. They let you know your status in the market in relation to your competitors. Having a feedback system allows outsiders to connect to the business making them feel homely. This surely pays off and gets you stable customers.

A feedback system is never to be considered as an extra mailbox just to make relations. They help a business find its weak points and strengths. Proper consideration is to be given over such a system.

Keeping your business intentions transparent to customers shall make them believe in your business, increasing the returns. Measure the traffic directing towards your business and your web pages, blogs and other social means. Having proper communication with customers will surely find returns.

Return of Investment

Social media is fast but may prove slow to you. Have patience, it will bring you profit if you have employed it wisely in your campaigning. Keep your methods simple and hopes high. It may have proven as fast returning business to others but the same might not happen to you. It is a broad way of investing and returns may be slow and late. Consider it as a long term investment.Even if it seems a loss, it might be increasing your customer relations. Do not always count on money; sometimes having better relations is more important.

Social media presence has become a necessity for today’s business with the increasing number of internet users. Proper planning and management of your social media campaign can surely increase your business assets.

Addictive Media is a leading Website Design Company Gurgaon . After making a mark with its unmatched designs & development strengths, the company is fast emerging as a prominent Web Design India as well.

Web Design - The Principle of Contrast

In a web designing process, many things are given a higher value than others. To differentiate them visually they are provided different styles and colors. This difference is referred to as the contrast between them.

Contrast does not always mean simply using different polarity colors like black and white. It is having a visual difference between objects. Contrast can be of different types. There can be contrast between colors, text and graphic sizes, backgrounds, text alignment and placement.

Color contrast

There has to be a contrast between the text and the background colors.Website Design Company India Using contrasting colors skillfully makes the web page look beautiful. The most commonly used contrasts are black and white, red and white or black, yellow and black, blue and white, etc. These are just a few examples of the hundreds of color contrasts that are being used in web design all over.

There can be high contrasts or lower ones. Highly contrasting objects have two opposite colors placed near each other, while objects with smaller contrasts have similar shades in their proximity.

The backgrounds used can be of different contrasting colors. The header and the footer can be of darker colors, while the content part is lighter, easier to read and follow. Or, it may be just the opposite, depending on the overall design of the page.

Size matters!

As said earlier, contrast does not always mean that it has to be between colors. Font sizes also have contrast among them. The text that is to be highlighted can be given a high font size value, keeping the readable articles of smaller size. This is the perfect way to make the title of the document or the headings of the articles stand out.

There can also be contrast between fonts in the content of the web page. Different types of fonts can be used to differentiate content sections and articles.

Left, right or center

The placement and the alignment also matters. Some text is aligned to the left, while some is kept in the centered.Website Design Company Delhi Not to be much used, text alignment contrast has to be managed well otherwise creates a mix up of the content, confusing the reader. It should be noted that large paragraphs should not be in the center of the pages as they are difficult to read.

Contrasting is unlimited; use your imagination and creativity to create new and beautiful contrasts. The contrast has to be blended cleverly and creatively otherwise it may reverse the effect. Typographic contrasts too have to be well planned and managed. Alignment contrasts should not be used frequently. With time and practice one can be able to create beautiful contrasts between objects.

SEO – Significance of the H1 Tag

Headings in a web page are usually defined inside the header tags from H1 to H6. H1 is the most important whereas H6 is considered to be the least important one. H1 tag is used to give heading to the website document. Placed in the body of the document, H1 tags are one of the most important factors that affect the ranking of the website in search engines like Google, Yahoo, Bing, etc. Higher the rank of the website on these engines, the more popular it shall be among users.

Search engines look out for web documents having correct information for the user.Website Design Company India To attain a higher ranking, proper management of the header tags, meta tags, articles and other content like multimedia is necessary. Search engines work on algorithms that find out the authenticity of the website according to the content and provide them rankings.

H1 tag is used to give heading to the web page on the top of the real content. They inform the user what the upcoming content and the web page is going to contain. The reason why H1 tag is to be placed on the top of the webpage, either at the left or in the middle, is that search engines look out for these tags inside the document. The keywords and the description meta tags are given lower priority than H1 tags. Other content is also given lower priority than this header tag. Therefore they are to be given valuable text, so that the search engines rank the web page high.

H1 tag is being used since a long time ago and web document writers who have used them wisely have always profited. There has to contain a proper blend of the title tag, the header tags and the links in the webpage to make it really profitable. Links are not to be embedded within the H1 tags as it affects the credibility of the website. Search Engines may consider the linked website of higher importance than the actual website, which shall surely decrease the ranking of the website. Anchors to the same page, if used, should be properly placed in the H1 tags. H1 tags are to be used in proper co-ordination with the content of the page.

H1 tags produce the text effects of the largest font size until external styling is used.SEO Service Delhi Styling can surely be used on H1 tags to make them look a part of your document as it supports the important and common attributes Class and ID. Other attributes like Style, Align, etc can also be used. They can be bold, italics, underlined or any other style suiting the mood of the content. H1 tags are never to be used just for font effects as they are of large font size, but to identify your web document.

Header tags make the web document structured making it suitable to the needs of the information hungry search engines. So their importance must never be under-estimated.

SEO – Membership Site Optimization Tips

Your membership site has to be optimized to be popular among users. The title, keywords, description and other meta tags have to be optimized. Unique and updated content with proper keywords shall increase your search engine ranking. Here are some important optimization tips for your website.

1. Title optimization

Give a suitable title to each of your documents in the title tags. Use keywords that are contained within your document making it highly descriptive.Website Design Company India A maximum of 59 characters can be used to give a proper title to identify your document. The content of the title tags are shown as the heading of the search engine results.

2. Keywords and description

The Keywords and description meta tags inside the head of the document are also of much importance, so the keywords used in these tags shall be similar to the words in your content. Choosing the correct keywords for your website shall make it rank higher than competitors.

3. Phrasing

Using descriptive phrases for your document is very important. These phrases shall properly describe your website and its content. Using phrases that have been popular searches shall make your website optimized for search engines.

4. Content

Unique content is quite necessary for your website. Never use copied content in your document as you may be violating cyber and copyright laws while increasing your credibility and customers.

5. Updating your content

Always use fresh content and keep it updated regularly. Updated content shall make users return to your page after some time, increasing your number of page hits.

6. Keywords in your content

Use optimized keywords and phrases in the content of your web page. Use the same keywords in your articles which were used in the title and keywords and description meta tags and the H1 header tags.

7. Headlines in a webpage

Heading grab attention of users as well as search engines. Make sure to use appealing headlines containing optimized keywords in your webpage.SEO Company Delhi

8. Keyword proximity and prominence

Keyword Prominence is the placement of the defining keywords and phrases in the document. Placing them on the top of the document in the upper paragraphs of your content shall increase the prominence of your keywords.

Keyword Proximity refers t o the nearness of the optimized keywords placed in the document. The closely these keywords are related to each other and the nearer they are placed, the higher the attention Google and other search engines pay on your page.

9. LSI – Latent Semantic Indexing

Use varying keywords that relate to your document. Make sure that your website shows up even if users give in a broad search term to the search engines. For example, if your website deals with reselling cars, keywords like ‘car repair’, ‘modify cars’, etc can be placed in your content to make it available in broad searches.

10. Dynamic linking

The web business is an exchange market, you give links to other websites and they’ll provide your links to add on the pages. Backlinks, links pointing to your website, are of much importance and never goes ignored by Google and others. Make sure the websites you are going to relate your website with are of good values and morals, otherwise reverse credibility happens and to your dismay, your page ranking may come down.

11. Accessibility, navigation and site map

Designing a website with higher accessibility value and better navigation is important.Web Design India Ease of access always counts and users will always return to your website if it is easily navigable. Always provide a site map for users to trace where they are. Search engines always look out for easily navigable websites as they can easily penetrate through your pages to find information.

12. Labeling your content

Graphics and images with an ALT attribute are of higher value. ALT attribute provides a label to your graphics and shows out if the image itself could not load for whatever reason.

Metrics of Social Media – Measuring the Investment and the Returns

Social media campaigning has proved to be a profitable business to lots of investors. There is also a fact that thousands of pages and websites find loss in this business. People are addictively logged on to social sites like Facebook, Twitter, Linked In, etc. Other means are blogs, communities, podcasts, videos, etc. But is social media really worth investing? Let us have a look on some of the important aspects of this new craze.

Analyze your goal

Setting the target of your social media investment is very important.Website Design Company India You must plan how much you are going to spend, on what terms and for how long. All this should be clearly confirmed with the management and the staff.

Analyzing your goals is very important to handle the unexpected results of social media. Clearly defining your target makes your investment much focused, clear and identifiable to you, your company and the clients.

Plan the quantitative and the qualitative factors affecting your business. Quantitative factors are the materialistic profits gained while quantitative factors are relations with the customers and the total quality of your business.

Monitoring your success and failures

Monitoring and reporting are the important tools of any business management. They let you know your status in the market in relation to your competitors. Having a feedback system allows outsiders to connect to the business making them feel homely. This surely pays off and gets you stable customers.

A feedback system is never to be considered as an extra mailbox just to make relations. They help a business find its weak points and strengths. Proper consideration is to be given over such a system.

Keeping your business intentions transparent to customers shall make them believe in your business, increasing the returns. Measure the traffic directing towards your business and your web pages, blogs and other social means. Having proper communication with customers will surely find returns.

Return of Investment

Social media is fast but may prove slow to you. Have patience, it will bring you profit if you have employed it wisely in your campaigning.Web Design India Keep your methods simple and hopes high. It may have proven as fast returning business to others but the same might not happen to you. It is a broad way of investing and returns may be slow and late. Consider it as a long term investment. Even if it seems a loss, it might be increasing your customer relations. Do not always count on money; sometimes having better relations is more important.

Social media presence has become a necessity for today’s business with the increasing number of internet users. Proper planning and management of your social media campaign can surely increase your business assets.

Guide to Your Simple HTML Website

For basic Web Design, it really doesn’t matter what platform you use, what Operating System you have and what software you rely upon. It depends upon the skills and creativity that must be in the Web Designer. Skills are learned but creativity comes naturally. It should come from within. This shows why some kids are good at art at school while some are not. But regular practice can make oneself the master of the skills of Web Design.

Start with your favorite text editor or IDE (Integrated Development Environment) or Web Design Software.Website Design Company India Now, outlining your project, first make a folder where you’ll keep the content of your website, i.e. the whole website. Whether, it is a folder on a local disk or an online directory or sub-directory. Make a new folder in your Website folder to keep the images, script and style-sheet files. Name that folder Resources or Style or just any handy relative name so that can be called to and located easily.Make your first HTML page, the way you wish to do with your IDE and save it with .htm or .html extension.

Now, the page design guidelines. Do up the Prologues and the basic structures, i.e.HTML, HEAD, TITLE, and BODY. In the head tag, give in the most appropriate title to your Website that relates to the subject of your Website. Write in the basic Meta description related to the character set. Link your style-sheets and script files. Do not forget to link a tiny shortcut icon to the head, so that Web browsers display your icon or logo beside the title of your Website.

In the body, start with making out the basic parts, the header, the main part and the footer. Try being semantic rather than being structure oriented. Design out the page navigation list in the header. If it is not in the header, it doesn’t matter at all it totally depends on you. Use unordered lists to list out the navigation links rather than placing simple hyperlinks side-by-side. Use clean coding with proper comments. Comments help you to edit and manage your code, so never try to ignore the importance of code comments.

Place in, your content into your web page, the images, icons, the text in a simple and an attractive way. Use proper colors that match to the mood, context and the theme of the Website. Make the headings and the titles distinctive by using HTML Headings (H1 to H6) and darker colors.

Make the hyperlinks and buttons stand out by using slightly contrasting colors that grab attention. Use small fonts for the text to identify the reading part but do not make the fonts too small so that you’ll end up with a difficult to read text. Divide your text into small paragraphs.

Similarly, complete the webpage, full with content, ready to be published. Now, try to remove the unnecessary white spaces in your webpage and from the related files.Website Design Company Delhi This might make your files even smaller than what they used to be. Locally, use your web browser to view your webpage to find out what your page actually looks like.

Obviously, you would have been testing it every now and then, after every significant change made in your webpage. View your webpage, again locally, on some other browsers if you can, you might find an error. Rectify all such browser error and then your website can be published on the Internet.

Flash is Outdated

When the Web was a bore, Flash came up as a revolutionary change. The too limited simple HTML and blinking GIFs were not enough to satisfy the coming floods of Internet users all over the world. Easy to install and easier to update and maintain,Flash came up to the top as a hero.

With Action script as its backbone, Flash could be programmed and re-programmed according to the need.Website Design Company India Flash was heavy, slow browsers cried havoc when it came to loading Flash based Websites. This story dates back to when Laptops, Mobile Phones, Tablets and other handheld devices were just about to emerge. So, the fact of worry was to how to load heavy flash based websites on low powered computers.What did we want was, Websites with cool new features and cooler interfaces.Handheld devices needed lightweight applications and thus the Bigger players started early in the game.

Numerous ideas and applications popped up and began a new era Web 2.0.ASP.NET, JavaScript, jQuery, Prototype JS, MooTools, Dojo and several others are the new players in the Web Development team. These are applications and or JavaScript based library tools to help in the rapid development of a Web Application. These applications prove useful in designing the Websites too. HTML, with new variations like XHTML up to level was being used, but someone still liked the classic HTML and wanted it to be in use.

HTML, which had been left out at level 4.01 has been redesigned to a better level of accuracy and consistency and named HTML5. Website Design India CSS, the key player in the world of Web Designing has also been re-specified to level 3. So CSS 2 has moved to CSS 3. With such revolutionary changes in the Web Design world of lightweight applications, Flash finds itself too fat to be employed in real Web 2.0 Websites.

Some websites still rely on Flash, but that doesn’t make them ‘Old School’ or something like that. As it is said, everything has pros and cons. Being heavy, flash is scriptable and controllable. Altogether, it can be said that although Flash is outdated it is being used. But, we have better and cheaper and lighter technologies in the market, to build better Web Applications and in lesser time than the Flash technology.