Website For a Cause

In today’s global market, almost every company, organization, institution, etc needs its own website to ensure efficient marketing. It is important for them to have a reliable web presence. They are spending good amount of cash to get high-end websites. Every organisation spends according to its budget. The bigger enterprises hire web design companies and spend thousands of dollars on website. The small and medium enterprises look for cheaper services. In this picture, the nonprofit organizations are the most worried ones. They are short of budget and cannot spend on a very high-end website from a professional web design company.

A nonprofit company can hire a web designer at low cost or may design the website itself. The important thing that it must ensure is the presence of high-quality information in its website. Let us look at some recommendations for nonprofit organizations.

State the purpose clearly

Most of the nonprofit companies or NGOs work to raise charities, funds, donations for the helpless people. Whether you group helps the poor, children, blinds, handicapped or any one in need, you should state the goals of the company in your website.Web Design Delhi The visitors should get a clear idea of the motives and goals of the whole project. The content of the website should contain enough information about the people you are helping, their requirements, locations, age group, etc. This will make the visitors know the purpose of the website.

Company background

Never forget to provide information about your organisation. Today, there are many frauds, live on the internet asking donations in name of poor and the helpless. Many kind personalities fall prey to them and donate huge amounts. Give in the full details of your company, registration ids and numbers, office addresses, phone numbers, etc. You can also list the names and details of the staff. Never forget to include the methods you employ to help the needy. Make the website full of relevant information so that people believe in your prospects.

Designing the need

The website needs to have an appealing design. Obviously, you cannot make it attractive adding too many bright colors and images.SEO Service India It should be calm and pleading. You can add photos and videos of your organization and the people benefitting from it. These images and videos should feature the services you provide to the deprived. You can add payment tools like PayPal so that visitors can donate instantly. Do not make the website overdesigned. It may deliver a wrong message of the cause.

A website for an organisation that supports a cause must be full of relevant information. It should state the processes used in providing help for the poor and those in need. It must list out the type of people it helps and the list of payment options. Keeping the above-discussed points in mind, you can develop an effective website for your nonprofit company.

SEO - On-page Optimization Explained

In this Internet era, every website wants to do a good business. Businesses owner understand the fact that popular websites can earn them millions in no time. To make that possible, the website must have a high index rank on the results page of search engines like Google, Yahoo, Msn, Bing, etc. The website must have a proper level of Search Engine Optimization (SEO). Optimization is the process of tweaking a website to suit the requirements of a search engine. SEO is of two types - On-page and Off-page.

On-page optimization is very important and web designers should not ignore it if they want a good ranking for their website.Web Design India It is the most basic method in SEO. A designer should effectively optimize his website to rank high on search engines. He should understand the important factors of on-page SEO. He should use it in new websites as well as the new pages that he adds to the website in its lifetime.

On-page optimization has been there for a long time. It started as an attempt to increase the quality of websites when the Internet was relatively small. This worked well and people adopted it soon. Today, since the web has grown too big, we require both on-page and off-page optimization.

On-page optimization is the process of tweaking the website’s code for better Search Engine Optimization results. It involves choosing the right set of keywords. These keywords should be relevant to the subject of the website. Using an optimized, original and unique content is necessary. A website developer should index his website to the main search engines. This way the search engines get to know about the new coming website.

Every designer should ensure the arrangements of Meta tags, headings, etc in a web page are accurate. He should properly structure the website’s HTML code.SEO Company India The URL of the website should be search engine friendly. It should be relevant the subject of the website. A developer should give ALT attribute to each image and graphic in the website. He should use proper text in links and anchors. He can use nofollow Meta for website he does not trust. He should design the website as per the W3C standards. He can verify the validity of the website with the help of W3C Validator tool.

For an effective SEO, every webmaster should understand and implement the basic laws of SEO. He should effectively optimize the website. He can buy SEO tools that are available on the Internet. However, these tools are just basic applications and provide optimization at lower levels. If you want a higher degree of optimization, you can hire a SEO specialist. Most of the web-designing companies provide Search Engine Optimization facilities for websites. You can avail the benefit of SEO by professionals for your website.

Local Internet Marketing

The internet has always been a medium of global reach. People can virtually visit any place on the earth via Internet. Businesses use Internet to make a strong global presence. However, it does not mean that Internet helps to make your business countrywide or global. Even a local business can use it to increase its popularity and sales. In fact, Local Internet Marketing is a rapidly growing aspect of Internet.

Local Internet marketing is a way of promoting a business in its proximity. Many international and local businesses are jumping into this arena. Internet is providing them a perfect platform to reach to extended group of customers. It has proved a turning point for local businesses. Now, they are able to host their own websites providing better opportunities. Internet helps local groups to promote their business, products and services. They can keep their websites updates with frequent promotions, offers and discounts. This will draw a good number of online customers towards it. According to experts, the local internet marketing consists of four aspects.

The first thing to do is to create a website for the business. It should have fresh, unique and original content. It should excite and attract the customers. Always host your business website on a paid server rather than a free one. The domain should be catchy and attractive so that people are able to remember it for long. Secondly, the business must choose effective methods of promotion.Website Design Company Delhi You can employ PPC (pay per click) services like Adwords, Facebook Advertising, etc to promote your business. Always do the SEO (Search Engine Optimization) of your website to rank it high on the SERP (search engine index pages). Thirdly, you should establish a good and stable relationship with your customers. The web audience tends to drift away easily. Thus, making a good reputation will make them stick to your services for longer. Finally, it is very important to measure the results of promotional activities. You cannot make a further decision if you are short of relevant information. Always use reliable statistical tools to measure your success rates.

Today, millions of businesses have already stepped in to the Internet ring. Most of them are already providing services locally via the Internet. Let us take the example of Dominos Pizza.Website Design Company Gurgaon It is an international company proving local services in every big city of the world. People used to telephone them to order pizzas. Now they have added a new feature to their services. You can visit the Dominos website and order pizzas online. Similarly, many shopping websites are providing online booking and ordering facilities.

As a business owner, you should look forward to making an online presence. You can hire a website design company to make a professional website for your business. This will not only help your business to gain credibility and reputation but also increase your sales.

Importance of a Valid HTML in SEO

HTML is the backbone of any website that is running presently on the Internet. A designer may code the website in any language or any framework. On viewing, a browser will definitely convert it into pure HTML. The reason is that browsers are only capable of rendering HTML code. Hence, it is very important to know everything about HTML before you consider yourself as an efficient web designer.

HTML also helps in SEO. SEO stands for Search Engine Optimization that is the process of optimizing a website suitable to the search engines like Google, Yahoo, MSN, Ask, Bing, etc.Web Design Delhi These search engine rank websites in their results page according to the quality of HTML present in the web pages. They index websites based on many factors present in them. Some of the factors that affect the ranking of a website in the search engine results page are valid HTML code, proper structuring, unique and original content, presence of important keywords, etc.

Valid HTML code is very important in Search Engine Optimization. It helps Google and other search engines’ spiders to trace the data in the web page. If the search engine is able to penetrate the page to the depth, it will surely rank high. A wrongly coded HTML web page hinders the path of the search engine spiders.

Since its inception, HTML has changed a lot. Now it has become a complex language. Millions of people have come to web design in the recent years. Millions of others are learning it to become web designers of the future. People new to web design are prone to do certain mistakes that might result in an invalid HTML code. This will surely decrease the quality and the ranking if the website. The complete marketing effort might go waste. This is however, never wished-for.

The relation between SEO and HTML lies here. Search engines parse the HTML code to look for information. Whenever they find any information, they store it in their database. They might not be able to find relevant information if the code is erroneous. Therefore, a programmer has to be careful while coding the HTML. Some of the common mistakes that new designers might do are following.

Tags not closed properly can result in wrong code. Even a missing bracket can sometime be penalizing to a website.SEO Company India It might happen a search engine might completely ignore website. However, most of the search engines are able to ignore minor errors in the page, but a developer should avoid making mistakes.

Every web designer can verify the validity of his website by free services available online. The World Wide Web Consortium, W3C provides a free Validator to verify your web pages. This validation program checks the conformance of websites to HTML, XHTML, CSS, etc. You can easily get your website verified and authorized.

HTML vs. XHTML

Today web design sees many innovative technologies rule the industry. HTML, ASP.NET, php, CSS, JavaScript, VBScript, etc have upgraded themselves to deliver quality websites. Many global organisations are spending millions of dollars in the research and development of new technologies. As a result, new technologies have sprung up and the older ones have upgraded themselves. XHTML is one of them. People consider XHTML better than HTML. XHTML stands for Extensible Hyper Text Markup Language. It is a blend of XML (Extensible Markup Language) and HTML (Hyper Text Markup Language). It has tags and attributes similar to HTML. Let us find the similarities and differences between HTML and XHTML.

The Document Type Definitions

Document Type Definitions (DTD) is the method to define the document type. It states the standards the web page is following.Web Design India HTML and XHTML have different DTDs.



The words ‘transitional’, ‘loose’, ‘frameset’, etc can replace ‘strict’ in the above definitions, according to the version of the HTML and XHMTL used.

The Markup

HTML has a clearer markup than XHTML. HTML still supports basic tags and is easier to program, edit and update than XHTML. Moreover, the W3C (World Wide Web Consortium) supports HTML as it is more compliant towards the web standards. XHTML on the other is an off-standard language according to W3C.

Search Engine Optimization

Search Engine Optimization (SEO) values for HTML and XHTML are the same. Some people might say that XHTML is more SEO friendly than HTML, but it is not true. Both provide equal levels of SEO to a website.

Major Differences between HTML and XHTML

The major differences between HTML and XHTML are –

1. XHTML requires closed sets of empty tags but HTML does not.

2. A XHTML page is in lowercase unlike HTML that you can write in both uppercase and lowercase.

3. You should close all the attribute values with quotes (double or single).SEO Service India HTML does not require such closing.

XHTML however is not a replacement for HTML, as most of you might think. Neither is it a newer version of HTML. Both of them are two different standards, XHTML evolves from the combination of HTML and XML. The newer version of HTML is HTML5 whereas XHTML 2 replaces the XHTML 1.1 used earlier. There is only one exceptional benefit of using XHTML over HTML. XHTML is highly compatible to ASP.NET and can employ advanced markup math.

It is totally up to you to choose your preferred standard. You can stick to HTML and move to HTML5 or can choose XHTML if you use advanced framework technologies. The main motive is to design a great website that appeals to the masses.

HTML5 and CSS3 – Trends For a Long Run

HTML and CSS are the engines of websites running today. HTML is the bare bones of a website whereas CSS is the flesh. HTML makes the structure of the website and CSS defines the interface features. Both are equally important for today’s website. CSS helps reduce the web page’s coding and makes the page easily loadable. The W3C (World Wide Web Consortium) encourages HTML and CSS. It provides validations and verification of these languages. Let us find more about HTML and CSS.

The web industry has seen a continuous change since its inception. HTML and CSS have evolved much in due course.Website Design Company Delhi HTML is a language developed by IBM to facilitate the transfer of files within programs. In the 1995, HTML 2 launched followed by HTML 3 and HTML 4 in the same year. The HTML model incorporated the ability to support worldwide characters, tables, pictures, etc. It could create markup to support structures, mostly based on tables. Later, W3C blended XML and HTML to ensure a better language that supports other frameworks easily. XHTML 1, followed by XHTML 2 is a widely used standard today. W3C prepared the very first draft of HTML5 in 2008.

People believed that HTML5 is a language that will exist for long. It incorporates new features and most of the modern devices support it. HTML5 with its features has the ability to replace Flash. Unlike Flash, Apple devices like iPhone and iPad easily support HTML5. HTML5 can play videos without any plug-ins or codec. It has a canvas component to render graphics, photos, etc on the fly. It can have apps like twitter APIs, email clients, etc. embedded in the page.

CSS is an excellent language to design the web pages. It is easy and flexible. It is compatible with all the languages and framework used in web design.SEO Service India All browsers support and render the CSS definitions. W3C released CSS in 1996 to overcome the HTML restrictions. It republished CSS in 1999 as CSS 1. Later on, W3C launched CSS2 that people used until recently. In 2008-2009, W3C released a new version of the cascading style sheets, named as CSS3. It consisted of advanced features and could support object animation. CSS3 is the best ever tool to create website interfaces. However, only few updated browsers support CSS3. Thus, many designers still use CSS2.1 for their web pages.

People expect HTML5 and CSS3 to make a revolution in the world of Internet. According to experts, they have a bright future and people will use them for long. They limit the use of external tools and frameworks as they consist of advanced inbuilt features. Thousands of websites have already upgraded themselves to HTML5 and CSS3. Many web designers have switched to HTML5 and CSS3. It is now your turn to modernize yourself.

How to Learn HTML Easily

HTML is a language much talked of by Web designers around the world. An old language still rules the web world. Recently, people have been talking about HTML being outdated. The said that is too limited for use in today’s applications. People had shifted to XHTML as it was powerful than plain HTML. To their surprise, W3C (World Wide Web Consortium) launched a newer and stronger version of HTML – HTML5. It has all the features and attributes that today’s web requires.

You need powerful framework and applications to build a modern website yourself. You have to create a design and then code it in HTML and CSS (Cascading Style Sheets).Website Design Company India HTML is the bare bones of a web page while CSS is the flesh. You can code a simple HTML pages if you want just a running website with limited or no attractive graphics and functionalities. It will not have stunning features but will still operate easily on the Internet. Let us discuss some of the important aspects of this web design.

Learning HTML is easy. You do not need any extra effort to understand its basic skills. There is a lot of literature on the Internet explaining how to learn HTML. All of them are easily available. You can also learn CSS comfortably as it is also easy to learn and practice. Once you become expert in creating the markup, you can practice upon the designing skills with CSS.

HTML is easily accessible on the Internet. You can find sample codes in abundance. There are a lot of websites and portal that offer eBooks and tutorials that teach you the basics of this language. Learning the basic of structuring is very important. You have to understand how the designer has laid out every part of the web page. You can learn it from the tutorials, samples and examples offered free. A good way to learn the structuring is viewing the source of any web page. You can view the source code of any website using the view source option in your browser. You can learn the basics of CSS easily from tutorials available on the internet. You can download eBooks and practice the examples and tutorials.

Learning from scratch is very important. You can start learning the important terms and abbreviations and the basic tags.SEO India You can then move towards learning advanced tags. Once you have learned the tags, you can focus on proper layout and structuring. HTML and CSS go hand-in-hand in the world of web designing. HTML with CSS makes web design effective and appealing. The best thing with them is that they are lightweight and load easily on the browser. Hence, you can use both of them to create advanced websites.

Differences and Similarities Between PHP and HTML

Most of people do not find any major difference between php and HTML code. They say that both of them look similar with few differences between them. It is true both of them look the same to a novice but not to an expert who knows the functions of both the languages. There are both similarities and differences between php and HTML. Designers use both of them to design web pages. One is better than the other one, but we cannot judge before have a detailed look at both of them. Let us know about both of them and find the dissimilarities between them.

HTML stands for ‘Hyper Text Markup Language’. It is old and globally adopted.Web Design India A markup language is one that makes the structures of pages with the help of tags. Most of the tags come in pairs. Text lies between these tags to show on the page. The tags themselves do not show up on the pages but they decide the position and structure of the text between them. All of the computer platforms support HTML. It does not require any framework or extra software to work. You only need a browser to view the results of HTML code. The best thing with HTML is that it is very easy to learn and practice. You can write and format the code on any word processor, even the notepad.

Php is also an old language designed in 1994 and released in 1995. It is a scripting language used exclusively for designing web applications. It is an open source framework that you can download easily and free. The files executed in this framework have ‘.php’ extension. They create dynamic web pages with full support for user-interactivity. Php functions render easily on any browser. The php code is also not visible on the web page when viewed on a browser. It is also compatible to different platforms. It works without any problem on UNIX, Mac, Windows, Linux, etc. There are different editing tools available on the Internet having free and paid versions. However, you can also write php code in any text editor or word processor. Programmers developed php to create vibrant web pages but today it now more used for server-side scripting. Server-side scripts supply functions and other content to web pages. A php file is a mixture of scripts and HTML tags. The server converts php into plain HTML and sends to the user’s browser. We do not see even a mark of php on the when we view the page on the browser.

As we see there is not much difference between php and HTML, expect that HTML is a markup language and php is a scripting language.SEO Service India Web pages designed on HTML are static while php creates dynamic and user-interacting pages. A combination of both makes the website perfect.

Backlinks and Quality Backlinks

These days a part of the web community is busy on the Internet exchanging links. They are placing links of other pages on their websites. In return, other webmasters place links on their websites. This is link exchanging and is getting much popular among Internet savvy people. They refer to the links placed on other websites as backlinks. Backlinks are links on websites pointing to a particular website. Webmasters and SEO (search engine optimization) experts work hard, day and night to get a good number of backlinks. They know that greater the number of backlinks, higher will their rank be on Google and other search engines. Getting backlinks is not enough. A webmaster has to focus on finding quality backlinks. Here we look on the methods to build quality backlinks.

Link exchange is easy if you want your link to be on just any website. Ten quality backlinks are better than hundreds of backlinks from useless websites.Web Design India The truth is that most of the quality websites do not exchange with lower grade websites. Thus, your website should also possess the qualities of a perfect website so that you can build relationships with reputed websites. To ascertain that your website is of good quality it must have unique and original content. It should be strong, crisp and relevant. It should be informative of the subject your website deals with.

A new and simpler method to increase the number of backlinks is connecting to search engines and giant portals. Yahoo – a big search engine portal features an application called Yahoo Answers. People post questions and others those who the answers can post answers. It is a popular service and many users use it to find answers to their doubts. You can post replies to the questions for which you know the answers. Never forget to place links of your website at the bottom of the answers so that users can visit to your website in search of more information.

Exchanging links for products and services is not a bad idea at all.SEO Company India You can write an article for a website in exchange of a link. Here is how to do it. Contact the webmaster of a site and offer him your service. If he agrees to it, you can accomplish the work and adjoin a link with it. The webmaster shall place the link at the bottom of your work in his website. The services you can offer are article writing, content development, image or photo editing, logo design, etc. You can do these common tasks for any website easily. If your website is all about selling products then link exchange becomes easier. You can offer free products to a website in exchange of links.

Always remember that backlinks and quality backlinks are two different things. Getting a huge number of backlinks is much easier than finding few quality backlinks. One has to work very hard to build enough reputation to exchange links with good websites.